Italian football betting commemorates Sisal’s milestone.

(AsiaGameHub) –   This marks 80 years since the introduction of Schedina, later known as Totocalcio.

Italy.- The Flutter-owned Italian gambling brand Sisal is commemorating the 80th anniversary of the launch of Schedina, subsequently known as Totocalcio, a football prediction contest that has significantly impacted Italian sport and culture. Introduced in 1946 by Milanese journalists Massimo Della Pergola, Fabio Jegher, and Geo Molo, this betting pool product emerged in post-war Italy, quickly gaining widespread national engagement and helping to finance the revitalization of Italian sport during the period of reconstruction.

To celebrate this milestone, Sisal is undertaking a restoration project at the Biblioteca Nazionale Braidense in Milan. “Memorie di Carta. Sport Italia and 80 Years of Sisal and Totocalcio” focuses on restoring the first six editions of Sport Italia, the magazine that accompanied Schedina’s debut and chronicled Italian sporting life until the early 2000s.

The restoration project, carried out in collaboration with the Botticino Restoration School and leading cultural institutions, aims to highlight Totocalcio’s historical role in shaping modern Italian sports culture. Representatives from the Opificio delle Pietre Dure, the Central Institute for Restoration, and other conservation bodies attended a launch event to emphasize the importance of preserving this heritage.

Marco Tiso, Managing Director of Sisal Italy, underscored the company’s commitment to innovation and responsibility, characterizing the restoration project as a way to “connect memory with the future, preserving a cultural legacy that belongs to all Italians.”

The company later introduced other landmark products such as Totip and SuperEnalotto. Sisal was acquired by Flutter, the operator of Paddy Power, Sky Bet, PokerStars, and FanDuel, in August 2022, at a time when the Italian operator was participating in the license tender for the British National Lottery.

Sisal ultimately lost out to Allwyn in that competition, but Flutter has continued to expand its presence in Italy, including through the launch of Tombola on Sisal last July with Super Bingo. Flutter also now owns Snaitech, another major Italian gambling brand.