Honoré Gaming enhances player engagement through Smartico partnership

(AsiaGameHub) –   Honoré Gaming, a leading online sportsbook platform and technology provider, has entered into a partnership with Smartico, a specialist in CRM automation and gamification, to strengthen its player engagement and retention strategies.

In anticipation of the expanded World Cup, Honoré Gaming’s platform will integrate Smartico’s advanced CRM solution, transforming it into a comprehensive entertainment ecosystem. This collaboration marks a significant strategic development in Honoré Gaming’s journey toward a more intelligent, automated, and player-focused future.

Smartico’s flexible features will support Honoré Gaming’s broader objective of providing operators with top-tier tools to boost revenue and enhance customer analytics, positioning CRM as a central component of its platform offering. Enhanced interactions are expected to drive strong results across Honoré’s primary markets—French-speaking Africa and Central America—where understanding player behavior and delivering tailored interactions are crucial for long-term growth.

Christophe Casanova, CEO of Honoré Gaming, commented:

Smartico’s CRM solution is essential to our goal of better serving our operators and end users. Our partners can now create data-driven customer experiences that increase player lifetime value ahead of a major World Cup summer. The integration of Smartico’s AI-powered technology represents a key transformation in Honoré Gaming’s operational capabilities, deepening its analytical insights and reshaping how the platform communicates with and engages players.

With a strong emphasis on gamification and automation, Honoré Gaming will implement targeted engagement strategies informed by local market dynamics, while staying true to the core elements that drive platform success—from deposit through gameplay, winnings, withdrawals, and return play.

Betina Todorova, Partnerships Manager at Smartico, added:

We are confident that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver substantial value to operators. Collaborating across African and Central American markets will benefit local partners and ultimately result in more engaging and personalized player experiences.